Nike Praised for Pro-Family ad After Criticism over Woke Ads: ‘More of This’
UNITED STATES, JUL 21 – Nike's new family-focused ads featuring golfer Scottie Scheffler aim to restore brand loyalty after a 65% stock drop and criticism over previous political campaigns.
- On Monday, Nike's marketing department released a pro-family sports ad celebrating fatherhood and family, following Scottie Scheffler's win at the 2025 British Open at Royal Portrush.
- Nike’s 2023 collaboration with Dylan Mulvaney sparked criticism, and early 2024 cuts of 740 employees at its Oregon headquarters underscored pressure to recalibrate its brand identity.
- Financial data show Nike’s stock plunging 65% as of July 2025, mirrors its recent earnings report showing a 10% revenue drop and an 86% net income collapse.
- Sports fans were quick to praise, with C.Jay Engel saying, `Thank you, Nike. Keep it up and I will start wearing your brand again!`
- With the collapse of DEI and the woke agenda having paved the way for a pro-family revival and national pride, this shift—now reflected in Nike’s pivot—aligns with an Overton Window expected to stay center-right through the decade.
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Nike praised for pro-family ad after criticism over woke ads: ‘More of this’
Nike is earning widespread praise for its latest ad campaign spotlighting professional golfer Scottie Scheffler’s Open Championship win — and, more importantly, his role as a devoted father. On Sunday, Nike posted a message to X celebrating Scheffler’s fourth major…
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