Nike shares hit 5-year low as tariffs and consumer caution threaten sales

Iconic sports brand in big trouble

Traditional powerhouses of the sports shoe trade are seeing their market shares cut by old rivals and newcomers moving up the pack.

In view of the ongoing customs concerns, the investors on Wall Street are still on the road only with the handbrake tightened. Especially Nike and Fedex were burdened with weak views of the mood. At Tesla, however, the descent is stopped at short notice.

Nike shares tumble as tariff concerns shake investor confidence

Shares in Nike (NYSE: NKE) are falling in early-market trading after the company announced its Q3 2025 results yesterday. Currently, NKE shares are down around 8% as investors digest not just the company’s most recent earnings results, but the statements the shoe giant made about its current Q4, which ends in May. Here’s what you need to know about Nike’s stock price drop. Not as bad as expected Yesterday, Nike announced its results for its thir…

Nike shares plunge after sneaker giant warns sales could fall by double digits

Nike’s shares plummeted Friday as investors grew wary about new CEO Elliott Hill’s turnaround plans after the struggling sneaker giant warned that sales could plunge by double digits.

Nike shares hit 5-year low as tariffs and consumer caution threaten sales

Sportswear group issues weaker than expected revenue forecast in latest setback to turnaround effort

Nike’s stock price tanks as sports giant joins growing list of corporate casualties in Trump's tariff plans

Trump's tariffs, geopolitical tension and consumer sentiment are all dampening the outlook for Nike's next quarter.