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Nike cuts 1,400 roles in second round of layoffs this year

The cuts are part of the company’s Win Now turnaround plan and affect less than 2% of Nike’s global headcount, officials said.

  • On Thursday, Nike Inc. announced it will cut approximately 1,400 global operations roles, primarily in its technology department, as part of COO Venkatesh Alagirisamy's "Win Now" turnaround strategy.
  • CEO Elliott Hill is leading a turnaround effort following a 35% drop in third-quarter net income reported in March, aiming to reverse slumping sales and achieve "long-term, profitable growth."
  • Strategic changes include modernizing Air Manufacturing Innovation facilities in Beaverton, St. Louis, and Vietnam, while moving some Converse Footwear operations closer to factory partners and integrating materials supply chain work.
  • Impacted employees will be notified beginning Thursday with clear information and support, as Alagirisamy stated, "Part of doing the right thing is being direct." The announcement follows 775 job cuts announced in January at distribution centers in Tennessee and Mississippi.
  • Over the coming months, Nike will continue evolving global operations with "more speed, simplicity, and precision," marking the third major workforce reduction in less than a year as the company pursues its restructuring strategy.
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Nike announced the dismissal of 1,400 employees as part of a new plan, named "Win Now". Here affected areas and reasons

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Nike, the U.S. sportswear and footwear giant, announced a staffing adjustment that will affect about 1,400 jobs, almost 2% of its workforce, “most in the technology area,” as part of the “significant changes” that the company will implement in its global operations. “These changes will result in the reduction of approximately 1,400 positions in Global Operations, the majority in the technology area,” said Venkatesh Alagirisamy, executive vice pr…

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Reuters broke the news in United Kingdom on Thursday, April 23, 2026.
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