Nigeria’s Government Officials Reach 17 Million People on Social Media

Nigeria’s government officials reach 17 million people on social media

Nigeria has 141.5 million internet users. Yet its president, chief of staff, and top ministers collectively reach just 17 million people across five major social platforms, according to a new report by digital communications firm Column. The report highlights a growing disconnect between the government and its citizens in digital spaces. Despite social media being a powerful tool for dialogue, accountability, and transparency, the lack of digita…

Nigeria’s Digital Creators Are the New Faces of Influence - Commonwealth Union

Africa (Commonwealth Union) _ The global creative economy has ballooned to over $250 billion in value, and Nigeria is becoming one of its most promising frontiers. According to Anietie Udoh, Marketing Director at Marketing Edge Publication, Nigeria’s creator economy is not only growing but also revolutionizing how brands engage, connect, and convert. At a recent Lagos media parley, Udoh underscored the phenomenal pace propelling the rise of digi…