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Nicotine pouches offer huge promise—so long as the U.S. doesn’t repeat its mistake with vaping

Nicotine pouches may help reduce smoking-related deaths if regulators prevent youth access and counterfeit products, with new research showing low uptake among new users.

Summary by Fortune
Smoking is one of the clearest public-health failures of our time. More than 500,000 Americans still die each year from smoking-related illnesses, and globally the picture is even more alarming. In the United States, anti-smoking campaigns have reduced the number of new cigarette users, but the effectiveness of these measures may be fading. Indeed, the headline of a widely-shared news story notes “Celebrities Are Making Smoking Cigarettes Cool A…

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Fortune broke the news in New York, United States on Sunday, December 14, 2025.
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