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Nicotine pouch rise driven by young men: Study
Use of nicotine pouches in the UK has risen tenfold over five years to 700,000 users, mainly young men aged 16–24, driven by heavy marketing and flavored products.
- New research shows nicotine pouch use climbed roughly tenfold to 0.1 per cent in 2020 and 1 per cent in 2025 across Britain.
- Public-Health groups attribute rising use to heavy marketing of flavoured nicotine pouches, promoted to youth with adverts and giveaways at events and transit hubs over the past year, and no sales restrictions for children.
- Among 16 to 24-year-olds, prevalence rose from 0.7 per cent in 2022 to 4 per cent in 2025, with most users also smoking or vaping, and 16 per cent had never smoked.
- Public-Health experts have called for age-of-sale rules and more research, urging the Tobacco and Vapes Bill to be passed soon to give the Government powers protecting children.
- Published in The Lancet Public Health, the study by University College London researchers analysed Smoking Toolkit study data covering almost 128,000 people and notes pouches are likely lower risk but not harmless.
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Nicotine pouch use rises sharply among young men in Great Britain
Use of nicotine pouches has risen substantially in Great Britain over the last five years, particularly among young men, with one in 13 (7.5%) men aged 16 to 24 now using them, according to a new study led by researchers at UCL (University College London).
·United States
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