US EditionHow Apple's New Low-Cost MacBook Neo May Shake up the Market
Apple's $599 MacBook Neo targets budget buyers with an A18 Pro chip and 8 GB memory, prompting competitors like Asus to reevaluate their offerings, industry analysts say.
- In March, Apple released the MacBook Neo starting at $599, priced $500 less than an entry-level MacBook Air.
- By offering a lower-priced model, Apple has positioned the MacBook Neo as an accessible product to broaden ownership, and rivals are taking this new price lane seriously.
- Asus criticized the MacBook Neo's 8 gigabytes of memory and A18 Pro chip, noting 'This differs somewhat from mainstream notebook usage scenarios', Wu said.
- On Tuesday, Asus fielded questions during its earnings call, and Wu said PC vendors are taking the MacBook Neo very seriously and expect rivals to launch competing products.
- The move positions Apple as the MacBook Neo is already making waves in the laptop market, but Wu said the final market competition outcome is hard to predict.
19 Articles
19 Articles
MacBook Neo: Here's everything reviewers didn’t like
We've already reviewed (and loved) the MacBook Neo, the newest member of Apple's laptop family. Its positive aspects include that $599 price point (or $499 with open-to-all education pricing), fun colors such as citrus, and a powerful A18 Pro chipset. And that sentiment is pretty much unanimous amongst tech reviewers.Still, amongst all the adulation for Apple's most affordable laptop ever, there are drawbacks. These aren't necessarily flaws — Ap…
Apple's $599 MacBook Neo is a 'shock to the entire market'—and PC makers are 'taking it very seriously'
PC companies are scrambling to respond to Apple's surprise entry into the budget laptop market, Asus CFO Nick Wu says—and rivals like Microsoft, Intel, and AMD are all "seriously discussing" how to compete.
Exec of laptop maker says Apple's budget MacBook Neo is a 'shock to the entire market'
The MacBook Neo came out in March.TIMOTHY A. CLARY / AFP via Getty ImagesApple's $599 MacBook Neo shocked lower-cost competitors like Asus.The MacBook Neo is priced $500 lower than the Air and features 8 gigabytes of memory.Asus called out MacBook Neo's limitations, likening it more to a tablet for content consumption.Apple is entering unfamiliar territory with a $599 MacBook, and competitors are noticing.The tech giant is known for high price t…
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