Nexxen bolsters TV Intelligence platform with ACR data

Nexxen adds smart TV data to sharpen ad targeting in Australia

Nexxen has expanded its TV Intelligence solution in Australia, integrating automatic content recognition (ACR) data from more than 1.9 million VIDAA-enabled smart TVs. The enhancement offers advertisers greater visibility into household-level viewing behaviour across both linear and streaming platforms. The enriched dataset captures how audiences engage with live TV and apps, supporting more precise targeting and campaign optimisation across the…

Nexxen Enhances TV Intelligence in Australia with Expanded Viewership Data

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Nexxen expands TV data reach with new VIDAA investment & AI

Nexxen boosts its Australian TV Intelligence with data from 1.9m VIDAA smart TVs, enhancing ad targeting via AI-powered insights on linear and streaming TV.

Nexxen bolsters TV Intelligence platform with ACR data

Nexxen is enhancing its TV Intelligence solution with additional “automatic content recognition (“ACR”) data from more than 1.9 million VIDAA-enabled smart TVs”.The announcement:Nexxen, a global, flexible advertising technology platform with deep expertise in video and advanced TV, today announced a major enhancement to its TV Intelligence solution in Australia. With newly expanded automatic content recognition […]