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Nextdoor’s CRO Says Self-Serve Ads Are Stickier Than They Look – Beet.TV
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Nextdoor’s CRO Says Self-Serve Ads Are Stickier Than They Look – Beet.TV
AMENIA, NY — When a small business owner wakes up and logs into an ad platform before their morning coffee, the platform has become infrastructure, more than just a marketing tool. That’s a shift Nextdoor is banking on as it pushes deeper into self-serve advertising. The neighborhood social network now sees tens of thousands of businesses accessing its ads platform daily, building their operations around it in ways that create what the company c…
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