News Corp Hires Initiative CEO Jo McAlister To Launch STORYx Function
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News Australia appoints Initiative CEO Jo McAlister to lead STORYx
News Australia has appointed highly respected media executive and CEO of Initiative Jo McAlister to launch and lead STORYx, its new dedicated function for content integration, strategy, and solutions. Sitting at the intersection of brand and audience, STORYx will transform how commercial partners tell stories, moving beyond one-off executions to building sustained, data-driven narratives across News Australia’s entire network. McAlister will r…
Initiative CEO Jo McAlister jumps to News Corp
Initiative Australia CEO Jo McAlister has resigned from the agency after seven years to join News Corp. McAlister will now launch and lead Storyx, a revamped content and sponsorship unit sat within News Corp’s sales team, from August. According to Omnicom Media — Initiative’s owner as of last November — McAlister will remain at the agency until July, with recruitment for her replacement now underway. “On behalf of the entire business, I want to …
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