US EditionNew Zealand’s avocado industry unites under FernMark licence
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For New Zealand avocados, this distinction represents a key advantage in an increasingly demanding market, where consumers value sustainability, traceability, and ethical cultivation.
New Zealand’s avocado industry unites under FernMark licence
New Zealand’s avocado exporters have secured a licence that allows their products to bear the FernMark logo for better reputation and brand value. The FernMark is New Zealand’s official country of origin mark. It is awarded by the government to products that meet strict standards of authenticity, quality, and governance. The FernMark is recognised by nearly half of consumers in key export markets, with 44 per cent of them more likely to purchase…
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