US EditionHow Tourism New Zealand Is Marketing to Asia: Gregg Wafelbakker Explains
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How Tourism New Zealand is marketing to Asia: Gregg Wafelbakker explains
The morning ritual is familiar to millions: we scroll through Instagram, pausing at our friends’ stories featuring the pristine beaches of Bali or the streets of Singapore and immediately adding them to our travel wishlist. Travel decisions today begin not with guidebooks or travel agents, but with a double-tap on a smartphone screen. We discover destinations through carefully curated feeds, plan itineraries around the most photogenic spots, and…
New Zealand invites India to Travel #BeyondTheFilter - TravelBiz Monitor: India travel news, travel trends, tourism
Tourism New Zealand has launched a heartfelt new campaign, #BeyondTheFilter, with real-life couple and celebrated actors Rajkummar Rao and Patralekhaa as brand advocates. The campaign shifts the narrative from curated, Instagram-perfect holidays to deeply authentic and immersive travel experiences across Aotearoa New Zealand. It invites Indian travellers to rediscover the joy of being present, surrounded by untouched landscapes and soulful conne…
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