New York Liberty Star Jonquel Jones Gets State Farm Treatment, Reflecting Growing Recognition of Female Athletes

New York Liberty Star Jonquel Jones Gets State Farm Treatment, Reflecting Growing Recognition of Female Athletes

Forty years ago, it was a big deal when Olympic gymnast Mary Lou Retton became the first female athlete to be featured on the front of a Wheaties cereal box, a consumer-culture laurel reserved for the highest achievers in sports. The Wheaties placement of today is to be part of a recurring national advertising campaign that is known for featuring the best and brightest in sports. This year, the State Farm year-end ad campaign includes Jonquel …