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New York City’s 9/11 memorial fundraises to educate youth with $25 million match from Mike Bloomberg
Mike Bloomberg will match the next $25 million as the museum seeks permanent support for exhibits, teacher programs and free access for students, first responders and veterans.
On Wednesday, the 9/11 Memorial and Museum launched a $75 million fundraising campaign, with former New York City mayor Mike Bloomberg pledging to match the next $25 million through Bloomberg Philanthropies.
CEO Beth Hillman says the organization needs a permanent funding source beyond $36 ticket sales to reach roughly 100 million Americans born after the attacks and provide trusted factual information.
Funds will ensure free museum access for students, first responders and veterans while supporting new on-site exhibits like Their Honor and classroom materials explaining the Sept events to younger generations.
As the 25th anniversary approaches this Sept, officials aim to frame the aftermath as a story of service, addressing contested legacies and conspiracy theories that have clouded public understanding.
Narratives about overcoming division serve as an antidote to political polarization, says Alex Edgar, a civic leader with the group Made, arguing these resilience stories must permeate classroom walls and museum doors.