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New Year's Decorations and Lucky Charms Line the Streets of Okage Yokocho in Ise, Mie Prefecture

Summary by 伊勢新聞
The annual "Toshi-no-ichi" (New Year's Market), featuring New Year's decorations and auspicious items, is being held in Okage Yokocho, located in front of the Inner Shrine of Ise Grand Shrine in Ise City, Mie Prefecture. In Ise, it's customary to display shimenawa (sacred rope) at entrances throughout the year. A special venue within the alley sells traditional Ise shimenawa (sacred rope) with wooden plaques bearing the words "Somin Shorai Soshi…
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The annual "Toshi-no-ichi" (New Year's Market), featuring New Year's decorations and auspicious items, is being held in Okage Yokocho, located in front of the Inner Shrine of Ise Grand Shrine in Ise City, Mie Prefecture. In Ise, it's customary to display shimenawa (sacred rope) at entrances throughout the year. A special venue within the alley sells traditional Ise shimenawa (sacred rope) with wooden plaques bearing the words "Somin Shorai Soshi…

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伊勢新聞 broke the news in on Sunday, December 21, 2025.
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