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European Athletics, broadcasters issue guidelines on preventing sexualisation of female athletes

The 23-page Raising the Bar guide tells broadcasters to avoid revealing angles and slow-motion replays that distract from athletes’ performance.

  • The European Broadcasting Union partnered with European Athletics to introduce new broadcasting guidelines aimed at preventing the sexualization of women athletes through selective camera angles and slow-motion replays.
  • Broadcasters are advised to avoid potentially "compromising" shots, as the 23-page Raising the Bar document warns against lingering body shots and low-angle cameras capturing revealing views.
  • EBU British Olympic pole vaulter Holly Bradshaw said some athletes become distracted by camera positions during competitions, and she has received social media abuse and seen "inappropriate videos" of herself.
  • "The sexualization of women athletes through selective camera angles and editing choices continues to be a significant concern," said Glen Killane, Executive Director of EBU Sports.
  • New directives prioritize athletes' technical ability and compelling storytelling, encouraging wider angles showing run-ups and take-offs to replace previously problematic broadcasting techniques.
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72 Articles

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+3 Reposted by 3 other sources
Center

Prior to the European Athletics Championships, the European Broadcasting Union (EBU) published a guideline guide for broadcasters to film women's athletes without sexualizing them.

Center

No more – slightly too long – close-ups of athletes' buttocks, but a focus on their technique and strength. That is what the new approach of the European Broadcasting Union and European Athletics is all about. In De Kwestie, we present our readers with a question or statement regarding this. Feel free to respond below as well.

·Rotterdam, Netherlands (Kingdom of the)
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Center

Nafi Thiam has revealed that she has already been confronted with images that she deemed to be displaced during an international competition. New guidelines now want to provide more guidance on how to film athletes. ...

·Brussels, Belgium
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Lean Right

The European Broadcasting Union aims to prevent the performances of female athletes from being portrayed in an inappropriate manner with new guidelines. The guidelines were drawn up in consultation with athletes.

·Hilversum, Netherlands (Kingdom of the)
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Dexerto broke the news in London, United Kingdom on Tuesday, July 14, 2026.
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