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New US flights to Italy are betting on food country, not the Colosseum
The new routes target food and roots tourism as ENIT says foreign food and wine visits have grown 176% over the past decade.
- Across the three largest U.S. carriers, newest routes to Italy nearly all land in Sicily, Campania, and Puglia rather than Rome and Venice, targeting food regions still in their first or second season.
- Italy's national tourist board, ENIT, has said openly it wants visitors to spread beyond Rome and Venice, while about 16 million Americans reported Italian ancestry in the 2022 American Community Survey, most descending from Italians who left these southern regions between 1880 and 1914.
- United opened the only nonstop service between the United States and Bari on May 1, 2026, running four times weekly from Newark, while American Airlines operates seasonal service from Chicago to Naples and Delta serves the city from two hubs.
- Travelers booking Bari, Catania, or Naples now benefit from lower fares and shorter queues than at the Colosseum, as Matteo Curcio, Delta's senior vice president for Europe, cited strong demand from Italian Americans holding ties to Sicily.
- Foreign food and wine tourism in Italy has grown 176% over the past decade, with visitors spending almost 365 million euros annually according to ENIT, which ties that demand directly to Italy's exports and positions these regions as established destinations.
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26 Articles
ABC FOX Montana+25 Reposted by 25 other sources
New US flights to Italy are betting on food country, not the Colosseum
Book a nonstop to Italy this summer, and the surprise is where the newest flights actually go; not Rome, not Venice. The routes U.S. airlines ... Read moreThe post New US flights to Italy are betting on food country, not…
·Missoula, United States
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Coverage Details
Total News Sources26
Leaning Left6Leaning Right6Center10Last UpdatedBias Distribution46% Center
Bias Distribution
- 46% of the sources are Center
46% Center
L 27%
C 46%
R 27%
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