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New tourism brand launched

Tourism industry representatives from across the Mount Alexander, Macedon Ranges, Hepburn and Central Goldfields shires descended on Castlemaine’s Boomtown Winery & Bistro last Thursday evening for the official launch of new visitor brand – ‘Victoria’s Heartland’.The unveiling marks an exciting new chapter for the region following the inception of Destination Central Victoria (DCV) last year.Formerly known as Daylesford Macedon Tourism, the new …
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castlemainemail.com.au broke the news in Castlemaine, Australia on Tuesday, February 24, 2026.
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