New Stanley Steemer Campaign Intros “The Steemer” | First Work with Havas Chicago

New Stanley Steemer Campaign Intros “The Steemer” | First Work with Havas Chicago

Over the years, people have adapted new approaches to cleaning their home that embrace more of a surface-level clean. The resounding sentiment: “it’s clean enough”. But “clean enough” is dust mites and rodent feces in your air ducts, it’s carpet that’s dirtier than a toilet seat, it’s millions of germs harbored in your grout even after scrubbing. Stanley Steemer is saying “clean enough, is not enough” in a new national campaign aimed at relaunch…

Meet the Mustachioed Manifestation of Stanley Steemer’s Brand

We open on the scene of the grime. Some nervous teens, their faces, hands and clothes smeared with red, stand in a similarly stained living room. “The Steemer”—a living embodiment of Stanley Steemer’s brand—investigates. STEEMER: So, what happened here? DUDES: We’d rather not say. If you’re pegging this as the aftermath of a brand-boosting Halloween massacre—Wrong-O! Ah, foodie hijinks with blindfolds, blenders and fish. We’ve all been there, r…