New report reveals growing trust gap in AI-powered shopping
The survey found 82% of consumers use AI, but 33% will not let it make purchases and 58% still verify recommendations.
- An ACI Worldwide survey of more than 3,300 consumers released last week found that only 7% of fashion shoppers would allow an AI assistant to make purchases without manual approval.
- Privacy concerns drive hesitation, with 53% of global consumers worried that AI-enabled tools pose data risks, according to Qualtrics research; only 2 in 5 believe organizations use their information responsibly.
- Consumer adoption remains cautious; 58% still cross-check AI-generated product recommendations before purchasing, and 33% refuse to let AI make transactions on their behalf.
- Isabelle Zdatny, head of thought leadership at Qualtrics, said consumers view AI as a tool for narrowing choices, with the "final call still firmly in the consumer's hands."
- Long-Term loyalty depends on earning consumer confidence through transparency, CEO Brent Taylor of WPP Commerce noted, while Marie Driscoll, president of Retail Marketing Society, suggests AI serves best as a "better editor.
12 Articles
12 Articles
Majority of U.S. Consumers Now Use AI to Shop, NIQ Finds
CHICAGO--(BUSINESS WIRE)--NielsenIQ (NYSE: NIQ), a global leader in consumer intelligence, today announced new findings from its Agentic Commerce Tracker showing that 51% of U.S. consumers have used at least one AI-powered tool to support their shopping in the past month. The results mark a significant milestone in how consumers discover, evaluate, and purchase products, and offer an early signal of how the data-driven economy is being reshaped …
Prague - 20 percent of people completely trust information from artificial intelligence (AI) when shopping, just like expert advice and more than family and friends, whom 19 percent of people completely trust. By 2035, AI will become the most trusted source of information from this perspective, when 35 percent of people will completely trust it, according to a global survey of 12,000 respondents by the consulting firm Boston Consulting Group (BC…
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