New pocketbook brings human behaviour back into media planning

Prophesy Digital founder brings back human side of media planning

Reintroducing the human side of planning and helping put behavioural science top of mind was the spark behind the launch of Mehrak Saheb’s new book, The Pocketbook of Behavioural Science for Media Planners. Saheb, Prophesy Digital Founder and Digital Media Strategist, said that many planners haven’t been taught to consider mindset or behavioural context as part of their planning as it is not no longer part of the standard toolkit anymore as a re…

Prophesy Digital's Mehrak Saheb launches new resource for media planners – the 'Pocketbook of Behavioural Science for Media Planners'

The media industry’s increasing focus on tech and data is leading to a training gap among media planners: the importance of consumer behaviour and psychology –  so Prophesy Digital Founder & Digital Media Strategist, Mehrak Saheb, created a resource every planner should have in their pocket: the

New pocketbook brings human behaviour back into media planning

A new guide from Mahrek Saheb aims to help media planners bolster their strategies “by putting the consumer mindset back in the frame”.The announcement:The media industry’s increasing focus on tech and data is leading to a training gap among media planners: the importance of consumer behaviour and psychology – so Prophesy Digital founder & digital […]