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Target’s Comeback Quarter: New Merchandise, More Shoppers and a US$994M Tariff Refund
Target said comparable sales rose 3.8% and net sales gained 5.3% as new merchandise and traffic helped offset weak retail demand.
Target reported its second straight quarter of comparable sales gains on Wednesday, as a merchandising overhaul under Target CEO Michael Fiddelke attracts more customers and boosts sales throughout its stores.
This growth follows Fiddelke's $6 billion plan unveiled in March to reverse sales slumps. Strategic initiatives also include collaborations with fashion designer Isaac Mizrahi and lifestyle brand LoveShack Fancy to refresh apparel and home goods.
Quarterly earnings reached $1.87 billion, or $4.11 per share, for the period ending August 1. Results included a $994 million benefit from tariff refunds, while Chief Financial Officer Jim Lee noted the company continues investing in lower prices.
Target upgraded its annual sales outlook to a 5% increase, up from previous 4% predictions, following strong first-half performance. The company now expects per share results for the full year to range between $9.90 and $10.90.
While managing economic headwinds, the company continues lowering prices on more than 10,000 items. Fiddelke also confirmed plans to reach 130 full-scale store remodels this year, seeking to maintain momentum despite broader consumer pessimism regarding high prices.