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New meme stock Wendy’s soars 30% with trading halted at one point

The rally followed a viral WallStreetBets post and the appointment of Steve Cirulis as CFO, with trading volume topping 202.2 million shares.

  • On Wednesday, Wendy's shares surged 37% to around $8.50, marking the largest intraday gain since June 2021, as retail traders on Reddit targeted the beaten-down chain in a meme-stock frenzy.
  • The surge follows years of decline for Wendy's, which saw shares fall more than 78% from 2021 record highs while battling weak sales and activist investor pressure since November 2024.
  • Wendy's appointed former Potbelly Corp executives CEO Bob Wright and CFO Steve Cirulis, a leadership change investors interpreted as a bullish turnaround signal for the struggling burger chain.
  • Retail traders on r/WallStreetBets pushed demand for shares, arguing Wendy's was undervalued, while short interest stands at 34% of free float, leaving bearish investors vulnerable to a potential squeeze.
  • Robust trading activity saw more than $368 million worth of shares change hands by mid-morning, roughly six times the one-year average, with bearish investors facing $45 million in potential paper losses.
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Meme investors have struck again on Wall Street. This time, stocks of fast food chain Wendy’s are in the grip of Redditors attempting to manipulate stocks. Without any logical news trigger, the stock has risen in value by approximately 25 percent in just a few days. At one point, the stock was even 42 percent higher.

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Zero Hedge broke the news in United States on Wednesday, June 24, 2026.
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