US EditionBeware the March of the 'Frankenstack' Martech Army - DecisionMarketing
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Beware the march of the 'Frankenstack' martech army - DecisionMarketing
If you’re a modern marketer, you live or die by your martech. Fortunately, we recently carried out research among 250 UK CMOs in mid-sized enterprises with annual revenues between £100m and £500m, and 94% agree that they fully understand their martech stack. Brilliant. End of article. Nothing more to say. However, the research didn’t end there. It also highlighted that CMOs spend nearly two full days a month troubleshooting their martech – that’…
The media house Dumont brings together its marketing-tech activities. From Marmind, Censhare, Elaine and Facelift, Entirely is based in Baar. Tobias Ackermann, who once led the business of Sage Switzerland, acts as CEO.
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