New California Law Requires Netflix and Prime Video to Turn Down Loud Ads

New California law requires Netflix and Prime Video to turn down loud ads

Gov. Gavin Newsom has signed a new California law requiring video streaming services to follow the same commercial loudness standards long applied to broadcast television under federal law. The law, Senate Bill No. 576, directs streaming platforms to ensure that the audio of commercial advertisements is consistent with the Commercial Advertisement Loudness Mitigation Act, or CALM Act, which prohibits commercials on public airwaves from being lou…

New law forces streaming services to turn down the volume on ads

State senator said the law was inspired by a colleague and every ‘exhausted parent’ struggling to keep the TV sound low

California extends TV loudness rules to streaming, banning ads that blast above programme audio - The Global Herald

New state law targets loud streaming commercials California has enacted a law that bars commercial advertisements on streaming platforms from being ...

California Just Banned Loud Streaming Ads

Starting July 1, 2026, streaming ads in California must match the average volume of the show or movie they’re attached to. Governor Gavin Newsom signed Senate Bill 576 into law on Oct. 6, 2025, extending TV’s long-standing CALM Act standards to streamers like Netflix, Hulu, Prime Video, and YouTube. The rule is that commercials can’t play louder than the program… Source

Popular streaming platforms to reduce loud ads

Streaming services like Netflix, HULU and Prime Video will soon have to turn down their commercial volume, at least in California. Gov. Gavin Newsom signed a bill that bans ads from being louder than the content users are watching. This law regulates the volume of advertisements for the first time in the world of digital streaming. The law enters into force on July 1, 2026 and obliges all platforms to harmonize the sound level of advertisements …