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New Jumbo Boss Brings Back Meat Offers Immediately

Summary by nieuwrechts.nl
Less than three months after taking office, the new Jumbo CEO Jesper Højer is taking a striking step. The supermarket is bringing back temporary meat offers. In doing so, he reverses a decision that Jumbo had emphatically presented in 2024 as part of a more sustainable course.
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Less than three months after taking office, the new Jumbo CEO Jesper Højer is taking a striking step. The supermarket is bringing back temporary meat offers. In doing so, he reverses a decision that Jumbo had emphatically presented in 2024 as part of a more sustainable course.

Supermarket chain Jumbo is reintroducing promotions on fresh meat in the Netherlands. Two years ago, Jumbo stopped doing so following pressure from animal rights organizations, but now they are reversing that decision. “We have determined that the market is not moving along,” the supermarket chain stated. Jumbo was the first supermarket chain in the Netherlands to stop promotions on fresh meat. The chain did so after activists and animal rights …

·Antwerp, Belgium
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pal.be broke the news in Antwerp, Belgium on Friday, March 20, 2026.
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