New Jersey becomes one of the first states to ban dynamic pricing
The law sets a one-year pause on new electronic shelf labels and keeps loyalty discounts intact while barring individualized grocery prices based on personal data.
- On Thursday, Governor Mikie Sherrill signed the Fair Price Protection Act into law, banning New Jersey businesses from using personal data to charge shoppers different prices for identical products.
- Surveillance pricing, which uses personal data to set individualized costs, prompted Democratic-led states like Connecticut and Maryland to enact similar bans over concerns that retailers gouge customers.
- A one-year moratorium on new electronic shelf labels accompanies the ban, pending a study from the New Jersey Innovation Authority on the technology's impact on shoppers and workers.
- The National Grocers Association criticized the measure, arguing it unfairly punishes independent grocers that rely on traditional cost-based pricing, promotions, and loyalty programs rather than algorithmic models.
- Exceptions remain for loyalty programs and discounts for seniors or teachers, provided they are offered equally, while New York Governor Kathy Hochul reviews similar legislation.
16 Articles
16 Articles
New Jersey bans grocery stores from setting prices using shopper's personal data, and more states will follow suit
New Jersey is officially taking a stand against the practice of surveillance pricing in grocery stores. Governor Mikie Sherrill signed the Fair Price Protection Act into law on Thursday, marking a significant change for shoppers who want to ensure they aren’t being targeted by opaque algorithms. The new rules take effect August 1, 2027, and they aim to stop retailers from using your personal data to guess exactly how much you are willing to pay …
New Jersey Restricts Data-Based Pricing and Electronic Shelf Labels
TRENTON, NEW JERSEY — Gov. Mikie Sherrill signed legislation prohibiting grocery retailers from using customers’ personal information to charge different prices for identical products. The Fair Price Protection Act targets “surveillance pricing,” in which businesses use data such as browsing activity, location and purchase history to estimate what individual shoppers may be willing to pay. New Jersey is the third state to adopt such a restrictio…
New Jersey governor signs law banning surveillance pricing to protect shoppers
New law prohibits retailers from using personal data to charge different prices for identical products New Jersey governor Mikie Sherrill recently signed a new law prohibiting businesses from using shoppers’ personal information to charge different prices for identical products, making her state the third in the US to ban the practice. The Fair Price Protection [...]
Another State Approves Ban on AI-Powered Surveillance Pricing
New Jersey is now the third state to prohibit the controversial practice of using consumer data—including income and browsing history—to tailor grocery prices for individual shoppers in real time. At least 20 other states are weighing similar legislation.
Coverage Details
Bias Distribution
- 50% of the sources are Center
Factuality
To view factuality data please Upgrade to Premium
