HEBER CITY, Utah — A Heber City-based eyewear company is looking to carve out space in the crowded outdoor gear market by leaning into how Wasatch Back residents actually use their gear: on trails, water, snow, and roads. Eastern Outer, a family-owned business headquartered in Heber City, sells performance sunglasses, snow goggles, wood-frame sunglasses, and floating bamboo shades designed for biking, running, skiing, paddling, and other outdoor…
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