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New graphic images are rolling out on cigarette packs in Canada. Could more be done?
The new warnings include 13 images and messages on individual cigarettes as Canada seeks to cut tobacco use to below 5% by 2035.
- Health Canada will require tobacco manufacturers to print 13 new graphic warning images on cigarette packages by Aug. 1, rotating imagery periodically to maintain consumer awareness and prevent desensitization.
- Canada began requiring graphic health warnings on tobacco products in 2001, periodically rotating imagery, and adopted standardized, logo-free packaging in 2019 following World Health Organization recommendations.
- New warnings depict lung cancer and bloody urine, with messages now placed on extended upper flaps inside packages. Karine LeBlanc, senior communications adviser at Health Canada, said this placement makes information "up front and larger" to ensure it remains harder to ignore.
- David Hammond, a University of Waterloo professor, acknowledged these images remain impactful but suggested an "endgame policy" similar to the United Kingdom's approach could better guarantee Canada reaches its 2035 target of less than 5 per cent tobacco use.
- Health Minister Marjorie Michel's spokesperson confirmed the Government of Canada is monitoring the United Kingdom's youth smoking initiative, though the government has no current plans to implement a similar prohibition.
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A baby invaded by smoke. A toilet filled with bloody urine. A colon affected by cancer.
·Montreal, Canada
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A baby invaded by smoke. A toilet filled with bloody urine. A colon affected by cancer.
Coverage Details
Total News Sources31
Leaning Left19Leaning Right0Center9Last UpdatedBias Distribution68% Left
Bias Distribution
- 68% of the sources lean Left
68% Left
L 68%
C 32%
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