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New Balance opens first updated NB Grey R store in Shanghai

Summary by Dao Insights
On 10 January, American sportswear brand New Balance opened a new location on Middle Huaihai Road in Shanghai, a concept store called NB Grey R. It is the first New Balance shop of its kind in the world. The new concept store is an updated version of New Balance’s elevated retail space, NB Grey, with the “R” standing for “Redefine.” Montblanc launches first-ever China concept store in Chengdu The 400 square metre shop pays tribute to the Boston…
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Dao Insights broke the news on Tuesday, January 14, 2025.
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