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New Apple CEO to unveil latest iPhone lineup

Apple is expected to focus on premium models and a foldable phone, with analysts saying the base iPhone 18 may wait until next year.

  • CEO John Ternus will lead Apple's "Surprise and Shine" event on Wednesday at the Steve Jobs Theatre, where he is expected to unveil the $4.6 trillion company's first foldable iPhone, the "Ultra".
  • Ternus, who formally succeeded Tim Cook on September 1, leads this inaugural launch featuring the "Ultra" with a 7.8-inch internal display and 5.5-inch outer screen, marking Apple's biggest form-factor shift since ditching the home button.
  • Alongside the foldable, Apple will likely introduce the iPhone 18 Pro and Pro Max with the A20 chip, while the Apple Watch Series 12 and Apple Watch Ultra 4 will feature new health-focused sensors including always-on heart-rate monitoring.
  • Analysts warn the "Ultra" may cost more than $2,000 with limited availability at launch, as Apple reserves lower-priced iPhone models like the standard iPhone 18 and iPhone Air 2 for a spring 2027 release.
  • Apple may also showcase a new "Home hub" smart display with a seven-inch screen and confirm release dates for software updates including iOS 27, iPadOS 27, and macOS 27 Golden Gate during the presentation.
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iPhone 18 Launch Event Live Updates: Apple's event is going to be held today, for which the company has used the tagline Surprise and Shine. During this event, the company will launch its screen-turning iPhone, which will be named iPhone Fold Ultra. Apart from this, the company will also launch the iPhone 18 Pro. Along with this, the company will launch the new Apple Watch and AirPods.

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Macworld broke the news in San Francisco, United States on Monday, September 7, 2026.
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