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Neutrogena Taps Into ‘Steamy’ #BookTok Trend with Sultry Short Stories

The brand is hoping to take advantage of a TikTok trend which has garnered over 4.7 billion views and helped to boost romance novel sales.

The brand is hoping to take advantage of a TikTok trend which has garnered over 4.7 billion views and helped to boost romance novel sales.

3 days ago

The brand is hoping to take advantage of a TikTok trend which has garnered over 4.7 billion views and helped to boost romance novel sales.

3 days ago

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marketingdive.com broke the news in 3 days ago on Tuesday, August 5, 2025.

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