US EditionNetflix sends off 'Stranger Things' with bike rides and product blitz
Netflix's largest consumer products program features over 150 items at Target, pop-ups worldwide, and staggered episode releases during major holidays to boost fan engagement.
- Ahead of the fifth and final season's debut on Wednesday, Netflix launched a global, movie-style marketing blitz and thousands attended the One Last Ride cycling event in Los Angeles.
- Netflix Chief Marketing Officer Marian Lee said, "This is a show that really resonates globally," highlighting international promotions like the Hawkins Christmas market at Galeries Lafayette, Paris.
- Retailers and partners are rolling out themed products from Demogorgon Crunch cereal to Hellfire Club backpacks, Target stores stock over 150 items, and Hawkins Lab experiences toured San Francisco, New York, Rio de Janeiro, and Sydney with Netflix Houses featuring Stranger Things zones.
- Netflix's staggered schedule places four episodes on Wednesday before U.S. Thanksgiving, three on Christmas Day, and the finale on New Year's Eve, making the show highly visible during the holidays.
- Next year an animated series is scheduled while a stage play, Stranger Things: The First Shadow, runs on Broadway and London's West End; Ross Duffer said the live-action spinoff is in the same universe but not a continuation.
12 Articles
12 Articles
Stranger Things finale launches with massive merch push
Netflix has started releasing the fifth and final season of Stranger Things, accompanied by major fan events and extensive merchandising. The series has brought Netflix two million subscribers and over a billion dollars in revenue since 2020. Despite the show ending, creators confirm both an animated series and a live-action spinoff are in development. The first four episodes are out, with three more due at Christmas and the finale on New Year’s…
Netflix's 'Stranger Things' launches biggest consumer products program yet
LOS ANGELES (Reuters) — Netflix’s hit sci-fi series “Stranger Things” is about to ride to its conclusion with a marketing and merchandising blitz befitting a blockbuster movie. Ahead of the fifth and final season’s debut on Wednesday, thousands turned out in Los Angeles at a cycling event dubbed “One Last Ride,” a nod to the show’s bike-riding teenagers in the fictional town of Hawkins, Indiana. Retailers are offering everything from Demogorgon…
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