US EditionNetflix says it used GenAI in Argentine TV series
ARGENTINA, JUL 18 – Netflix's use of generative artificial intelligence enabled the production team to complete visual effects sequences 10 times faster, enhancing effects for a smaller-budget Argentine sci-fi series.
- Netflix has incorporated generative artificial intelligence into its production process for the first time to generate a visual effects sequence depicting a collapsing building in the Argentine science fiction series, The Eternauts.
- This use followed increased attention on AI sparked by a 2023 Hollywood strike that raised concerns about AI's impact on creative jobs and led to new guidelines.
- Netflix collaborated with its in-house innovation team, Eyeline Studios, to produce the VFX sequence, completing it at a pace nearly ten times faster than traditional approaches and within a budget that would have otherwise been unattainable.
- Netflix co-CEO Ted Sarandos praised AI as a valuable tool that enhances the creative process for filmmakers and series producers by improving quality rather than simply cutting costs, and noted that everyone involved was very pleased with the outcome.
- Netflix plans to explore further AI uses, including improving user experience and advertising, while industry debates over AI's role and regulation continue.
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65 Articles
Visual effects cost a lot of money. In order to make its own productions more economical, streaming giant Netflix uses artificial intelligence for the first time in the Argentinean series "Eternauta".
Ted Sarandos is committed to generating AI (Artificial Intelligence) to boost Netflix content. He considers it an opportunity to make better art, and not just to save production costs. Continue reading
Netflix has used artificial intelligence (AI) for the first time in the production of a series. The project involves 'El Eternauta,' a new Argentinian science fiction series on the streaming platform. "It's a smart move by Netflix to do this with a new and relatively unknown series," says film journalist Robin Broos. "If you were to do this with the final season of 'Stranger Things,' you know there would be uprisings."
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