Netflix says ad-supported tier is doing really well
- Netflix reported its ad-supported tier reached 94 million monthly active users by May 2025, growing rapidly in the US and Canada.
- Netflix launched this cheaper $7.99 plan in November 2022 to attract price-conscious viewers amid economic uncertainty and streaming competition.
- The ad-supported tier now surpasses broadcast and cable networks in US viewers aged 18 to 34 and supports an in-house ad platform with advanced measurement tools.
- Amy Reinhard, Netflix’s president of advertising, stated that viewer engagement throughout ads remains significantly stronger compared to other platforms, and users interact with mid-roll advertisements at levels comparable to the content itself.
- The tier’s growth signals success for ad-supported streaming models and may encourage other platforms to expand similar offerings aggressively.
23 Articles
23 Articles
Netflix: "A dollar spent on us is more valuable than anywhere else"
Amy Reinhard, Netflix’s President of Advertising, took the stage at the streaming company’s third Upfront at the Perelman Performing Arts Center in Manhattan to highlight the growth of the ad-supported plan, which now reaches more than 94 million global monthly active users – and more 18-34-year-olds than any other US broadcast or cable network. Ad-tier […]
Netflix Ads Tier Tops 94 Million - WORLD SCREEN
More than 94 million Netflix members are on an ad-supported plan, the streaming giant revealed in its third-ever Upfront, highlighting a wealth of new and returning series to advertisers. The post Netflix Ads Tier Tops 94 Million appeared first on WORLD SCREEN.
Netflix Says Its Ad-supported Tier Is Doing Really Well, Expect More Going Forward - Stuff South Africa
South Africa has, so far, avoided the tyrannical fist of Netflix’s more affordable “with ads” tier since it debuted elsewhere back in 2022, but we don’t expect that to be the case for much longer. During the streamer’s Upfront presentation, it provided some insight on its recent ad-ventures, and the results aren’t good. For us, that is. Ad nauseam Netflix reports that around 94 million active monthly subscribers around the world now subscribe to…
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