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Netflix says ad-supported tier is doing really well

  • Netflix reported its ad-supported tier reached 94 million monthly active users by May 2025, growing rapidly in the US and Canada.
  • Netflix launched this cheaper $7.99 plan in November 2022 to attract price-conscious viewers amid economic uncertainty and streaming competition.
  • The ad-supported tier now surpasses broadcast and cable networks in US viewers aged 18 to 34 and supports an in-house ad platform with advanced measurement tools.
  • Amy Reinhard, Netflix’s president of advertising, stated that viewer engagement throughout ads remains significantly stronger compared to other platforms, and users interact with mid-roll advertisements at levels comparable to the content itself.
  • The tier’s growth signals success for ad-supported streaming models and may encourage other platforms to expand similar offerings aggressively.
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Techmeme broke the news in California, United States on Wednesday, May 14, 2025.
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