Netflix Strikes Deals in Short-Form Video Push
Netflix is testing short-form publisher videos as it seeks cheaper, faster content to keep viewers engaged between seasons.
- Starting August 3, Netflix will feature short-form videos from digital publishers on its homepage across the U.S., Canada, the U.K., Ireland, Australia, and New Zealand.
- These videos range from three to 20 minutes, covering topics including gardening, travel, and celebrity profiles through series like BuzzFeed Celeb's "30 Questions" and Vanity Fair's "Lie Detector."
- John Derderian, Netflix's vice president of animation series and kids & family TV, said these partnerships help members "keep exploring the stories and personalities they love long after the final credits roll."
- This initiative expands Netflix's library beyond scripted shows, following recent moves into video games, live programming, and video podcasts that diversify the streamer's content.
- Netflix plans to add more publishers over time as it competes with YouTube and TikTok for audience attention, building on its existing TikTok-style "Clips" feature.
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26 Articles
Netflix announced that it had entered into agreements with several media groups to offer some of their videos on its platform.
The content — covering episodes of about two minutes to 20 minutes or more — will begin to be released on August 3 for subscribers in the United States, Canada, United Kingdom, Ireland, Australia and New Zealand
Netflix strikes deals in short-form video push
The streaming giant has signed agreements with publishers including Penske Media, BuzzFeed Studios, Conde Nast, Hearst Magazines and People Inc. to feature a range of news, lifestyle, celebrity and how-to video programming. The deal was reported on Tuesday in entertainment news outlet Variety, which is owned by Penske Media and will provide content in the arrangement. Hearst confirmed the deal with Netflix to AFP, but didn't provide more details…
Netflix is about to host videos from BuzzFeed, Condé Nast, and other publishers
Starting on August 3rd, Netflix's streaming library will include video content from dozens of digital media brands including BuzzFeed, Condé Nast, Hearst Magazines, People Inc, and Tastemade. As reported earlier by TechCrunch, the deal includes a mix of licensed past videos and new ongoing series that would have typically been published on YouTube or other online platforms, like Architectural Digest's "Open Door" or Vanity Fair's "Lie Detector T…
Netflix bets on short episodes as it looks to claw viewing time from YouTube
Netflix has invested in getting YouTube shows like "Hot Ones: Extra Heat," which features celebrities like Will Ferrell.NetflixNetflix is adding short shows from publishers like Condé Nast to further diversify its content mix.Streamers have invested in snackable content to imitate YouTube.This deal is "straight out of the YouTube handbook," analyst Brandon Katz said.Netflix is leaning into snack-sized content as it seeks to claw viewing time fro…
Netflix announced on Tuesday that it had made agreements with several media groups to offer some of their videos on its platform, a sign of the streaming giant's emphasis on short formats.
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