Netflix Co-CEO Clarifies Streaming Giant’s Live Sports Strategy Amid NFL Lineup Expansion, Federal Scrutiny

Netflix co-CEO clarifies streaming giant’s live sports strategy amid NFL lineup expansion, federal scrutiny

Streaming giant Netflix’s push into live sports has ranged from the WWE and Formula 1 to select MLB and NFL games. While the initiative has drawn some criticism, Netflix co-CEO Ted Sarandos said the strategy is not aimed at securing full-season rights packages for any sports league.

CEO Ted Sarandos reiterates that Netflix doesn't want a full NFL package

Netflix is in the NFL business. And Netflix will significantly increase its current footprint, from two games in 2024 and 2025 to five in 2026. It also has

Netflix CEO: 'We're not bidding on whole seasons of sports, including the NFL'

Credit: Fox Business NetworkNetflix wants to make one thing very clear: it is not interested in season-long sports packages. Co-CEO Ted Sarandos reiterated the streamer’s events-based strategy during an appearance on Fox Business Network on Tuesday morning, telling anchor Maria Bartiromo, “We’re not bidding on whole season of sports, including the NFL.” Netflix has long said it is uninterested in full-season sports rights, instead preferring one…