US EditionNetflix and Spotify Are Joining Forces. Here’s What They Have Planned
Netflix and Spotify will jointly stream 16 video podcasts from The Ringer starting in early 2026 to attract viewers from YouTube and expand multimedia offerings, Spotify said.
- Netflix and Spotify announced they will host 16 of The Ringer's video podcasts exclusively on Netflix for U.S. users in early 2026, barring them from YouTube.
- Industry demand for video podcasts has led Netflix to partner with Spotify to host 16 of The Ringer's podcasts, as 72 percent of podcast consumers prefer video, media companies say.
- Spotify said the move advances its multimedia ambitions by expanding discovery for creators and removing YouTube's recommendation algorithm from viewers' experience.
- Critics say the shift will test viewer loyalty of The Ringer shows and could harm Spotify's long-term strategy as Netflix bets users will shift from YouTube.
- With plans to expand beyond the U.S., Netflix and Spotify said additional markets outside the U.S. are next, but critics argue the deal misunderstands platform use and that Netflix is not YouTube.
13 Articles
13 Articles
Podcasts Are Not Television
In the latest move to consolidate the entirety of human expression onto a single screen, Netflix and Spotify have announced a partnership that will bring 16 of The Ringer's video podcasts to the platform, barring them from publishing to YouTube. Netflix has been sweating YouTube's increasing share of television screentime, and clearly sees poaching 16 popular video podcasts and prohibiting them from streaming to YouTube as a way to encroach on …
If podcast was born "as a media focused mainly on audio", it is now, according to the Swedish group Spotify, a "dynamic multiformat landscape".
There are movements in the industry that most don't understand. They seem a little logical and approaching old rivals and competing platforms. There's a new movement of these to happen in the streaming universe, which will approach the...
Beginning in early 2026, Netflix will begin broadcasting a curated selection of Spotify's best video podcasts...
Netflix has signed an agreement with Spotify to broadcast a selection of the best-known video podcasts directly on its platform. The understanding foresees the debut in the United States in early 2026, with subsequent global expansion, and inserts in the catalog genres such as sport, culture and true crime, with titles that will be exclusive on Netflix and Spotify. A strategic move to grow beyond the series With the saturation of the TV series m…
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