US EditionCorporate Sponsors Like Pepsi, Nissan, Mastercard, and More Pull Back From NYC Pride
- Several major corporations including Pepsi, Nissan, Mastercard, and Citi are reducing or withdrawing sponsorship from NYC Pride events in 2025, particularly the Pride March scheduled for June 29 in New York City.
- This corporate retreat follows a $750,000 budget shortfall worsened by funding gaps from the COVID-19 pandemic and concerns about potential political backlash linked to the Trump administration's anti-DEI policies.
- GLAAD and survey data show that public support for Pride remains strong, with 85 percent of Americans believing CEOs should speak out on social issues and 70 percent reacting positively or neutrally to brands selling LGBTQ+ Pride merchandise.
- GLAAD President Sarah Kate Ellis emphasized that demonstrating support for LGBTQ individuals and staff is essential for businesses, strengthening connections with customers and promoting unity nationwide, while also noting that LGBTQ consumers represent a powerful market with $1.4 trillion in spending capacity.
- The decline in corporate Pride sponsorship suggests that political pressures rather than consumer sentiment are driving companies to scale back involvement despite ongoing public support and growing influence of diverse consumer groups.
9 Articles
9 Articles
Why Corporate America Is Quietly Stepping Back from Pride Events
A growing number of American corporations are backing away from LGBTQ pride events as the Trump administration rolls back diversity, equity, and inclusion (DEI) initiatives nationwide. Executives are reassessing the risks of promoting controversial ideologies amid rising public and legal pressure. Key Facts: Multiple corporations are withdrawing or reducing sponsorship of LGBTQ pride events nationwide. Experts link the trend to a broader corpor…
Nervous Corporate Sponsors Retreat from New York Pride
NEW YORK — Roughly one-quarter of the corporate donors to New York City’s annual Pride festivities have either canceled or scaled back their support this year, citing economic uncertainty and fear that the Trump administration could punish corporations it viewed…
Corporations pull Pridefest sponsorships amid national policy shifts
RICHMOND, Va. (WRIC) -- Corporations have withdrawn their sponsorships from Pridefest, an event celebrating the LGBTQ+ community in Virginia. The event, which relies heavily on corporate sponsorships for funding will occur in September, not during June -- Pride Month -- and will enter a period of "uncertainty," according to the Virginia Pride Director, James Millner. “VA Pride, like many Pride organizations and nonprofits across the country, is…
Most Americans support corporate LGBTQ+ Pride efforts despite pull-back by major brands: report
As some companies scale back their public LGBTQ+ engagement under political pressure, a new GLAAD-Ipsos survey released Thursday paints a far more supportive picture of American consumer sentiment. According to the data, 70 percent of Americans say that knowing a company offers LGBTQ+ Pride merchandise either positively affects or does not impact their purchasing decisions. An even greater share—71 percent—believe companies should be free to sup…
American Consumers Support Corporate Pride Engagement
How do most American consumers feel about companies participating in LGBTQ Pride month? We asked! Today GLAAD released results of a survey conducted by Ipsos using the probability-based KnowledgePanel that examined consumer sentiment regarding corporate engagement with LGBTQ communities and Pride Month. The survey also sought consumer opinion on core corporate values and on chief [...] The post American Consumers Support Corporate Pride Engageme…
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