Neobank Vivid-Money Ceo: "We Had to Be Frugal in Order to Survive"

FinanceFWD

Factuality

Ownership

Alexander Emeshev has built up the Neobank Vivid Money in Berlin – and in the past year he turned the course radically: he is now targeting business customers and does not shy away from a price struggle to defend himself against billions of competitors. Alexander Emeshev (40) does not shy away from contact with the competition. Every day he observes exactly what the banking apps do, whether they introduce a new feature or change a tariff, tells …

manager magazin

Factuality

Ownership

Alexander Emeshev built up the neobank Vivid Money in Berlin – and radically changed course last year: He is now targeting business customers and is not afraid of a price war in order to hold his own against billion-dollar competitors.