US EditionSquishy Toys Are All the Rage in the “NeeDoh Hunting” Viral Trend
The maker says the toy’s viral surge is about 6 times last year’s growth and could be fully met by summer.
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2 Articles
Squishy toys are all the rage in the “NeeDoh hunting” viral trend
Move over slime, squishy toys are the latest craze. Just ask mom. If you are a parent of school-age kids, chances are you may have already heard about the latest obsession squished into backpacks, classrooms, and flying off store shelves: Needoh. “Every day when I pick them up from school, it’s, ‘Did you go NeeDoh hunting?’” said Stephanie Calzadilla, who...
NeeDoh squishies have gone viral. 'It wasn't intentional,' the CEO tells me.
The Nee Doh gumdrop squishy has a very pleasant handfeel.Katie Notopoulos / Business InsiderNeeDoh squishies have gone viral on social media over the last few months.They're made by Schylling, a 50-year-old Massachusetts company that makes vintage-style toys.NeeDohs are now hard to find. Now, there are knock-offs and huge prices from resellers.Courtney Sullivan, a lawyer in Scottsdale, Arizona, was tasked with a mission: Her nieces in Texas want…
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