Nearly Half Of NFL Fans Are Now Women – And Executives Say Taylor Swift Didn’t Start The Fire (She Supercharged It)

Nearly Half Of NFL Fans Are Now Women – And Executives Say Taylor Swift Didn’t Start The Fire (She Supercharged It)

It’s one of the most remarkable marketing success stories in sports that people LOVE to hate. Ala the “Taylor Swift effect.” The pop star’s presence at Kansas City Chiefs games starting in 2023 has helped NFL ratings among women soar across all demographics, with millions of people tuning in to watch the game for the first time and leading league officials and advertisers to reevaluate how they think about fandom and female fans. Now that nearly…