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Nearly 6 in 10 young women get health and wellness information from influencers

Pew says 57% of women ages 18 to 29 get health advice from influencers, 10 points more than young men.

Summary by Pew Research Center
Young women are especially likely to say they often see influencer content about beauty and appearance.

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Nearly 60% of young women get health advice from influencers: Study

57% of women ages 18 to 29 say they get health and wellness information from online influencers.

·Chicago, United States
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Pew Research CenterPew Research Center
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Nearly 6 in 10 young women get health and wellness information from influencers

Young women are especially likely to say they often see influencer content about beauty and appearance.

Read Full Article
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Bias Distribution

  • 50% of the sources are Center, 50% of the sources lean Right
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Pew Research Center broke the news on Monday, July 13, 2026.
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