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NCAA approves uniform patches, opening up revenue possibilities for athletic departments

NCAA Division I teams can add two uniform patches starting Aug. 1, potentially generating up to $12 million to support athletic programs and player benefits.

  • NCAA Division I leaders approved allowing patches on uniforms in a Cabinet vote that takes effect Aug. 1 for regular-season games.
  • To raise funds, NCAA officials argued the change will create a new revenue stream to support athletic departments and players, tied to the $20.5 million schools can share, with research this month estimating earnings between $500,000 and $12 million from patches.
  • Patch rules limit each logo to 4 square inches, allowing Division I teams to place two patches on uniforms for regular-season games, with research estimating earnings between $500,000 and $12 million.
  • Postseason rules committees will decide policies for March Madness and the College World Series, addressing sponsor conflicts while uniform manufacturers’ logos remain separately allowed.
  • Following pro leagues' lead, the NCAA move mirrors NBA, NHL and Major League Baseball uniform advertising over nine years, with officials calling it a step to boost revenue like pro programs.
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The Press of Atlantic CityThe Press of Atlantic City
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Colleges hunt new sponsor deals after NCAA allows ads on jerseys

A vote Friday to allow advertisements on college sports uniforms opened a new revenue stream for athletic departments, as schools look to generate tens of millions of dollars to cover the rising costs of paying student-athletes. Starting Aug 1., a…

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On3 broke the news in on Friday, January 23, 2026.
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