NBCUniversal's NBA Ad Inventory Nearly Sells Out Ahead of Season

NBCUniversal's NBA Ad Inventory Nearly Sells Out Ahead of Season

With just two weeks before the start of the 2025-26 NBA season, NBCUniversal has exceeded its internal advertising expectations with nearly all inventory sold out and almost 170 partners investing in the property. “The demand for live sports over the last year has been unprecedented across our properties and the NBA is no exception. Launching a new property, there were certain expectations we had and the appetite from our partners far exceeded a…

NBA's NBC Comeback: Advertising Almost Sold Out, 170 Partners

NBCUniversal’s Successful Advertising Strategy for the NBA’s Return to NBC NBCUniversal is witnessing a significant triumph in its advertising efforts as it prepares for the much-anticipated return of the NBA to its network. The media giant has nearly sold out its advertising inventory, partnering with an impressive 170 advertisers across both traditional and digital platforms. […]

NBCU Cheers Advertiser Response To NBA’s Big Return | Radio & Television Business Report

NEW YORK — With two weeks remaining until the 2025-2026 NBA season tips-off exclusively on NBC and Peacock, NBCUniversal is touting the fact that it has exceeded advertising expectations for the long-awaited return of pro basketball action to the company. In particular, close to 170 ad partners are committing to the NBA on NBC, and “nearly all” of the inventory is sold out. Please Login to view this premium content. (Not a member? Join Today!)