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NBCU Advertising Adds Walmart Data to Its Live Sports Playbook

Summary by Adweek

Walmart Connect and NBCUniversal expand partnership for better targeting and measurement in live sports.

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NBCU Advertising Adds Walmart Data to Its Live Sports Playbook

Walmart Connect and NBCUniversal expand partnership for better targeting and measurement in live sports.

12 days ago

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themedialeader.com

NBCUniversal and Walmart Expand Their Partnership Around Live Sport - The Media Leader

Since Cannes, on the occasion of Cannes Lions 2025, NBCUniversal announced the extension of its partnership with Walmart Connect, during an event organised on the FreeWheel beach renamed for the Live Live opportunity. The objective is to demonstrate that premium content, especially live sporting events, is a performance lever at all stages of the marketing tunnel. By the fourth quarter of 2025, some advertisers will have access to strategic targ…

12 days ago

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Mobile Marketing Reads

NBCUniversal integrates Walmart data for targeted live sports advertising - Mobile Marketing Reads

NBCUniversal is expanding its advertising capabilities by partnering with Walmart to incorporate the retail giant’s consumer data into its live sports programming.

12 days ago

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