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Milan Audience up 94% From Beijing Olympics
U.S. viewers streamed 14.8 billion minutes during the Milan Winter Olympics, more than doubling previous Winter Games totals, driven by live-first coverage and stronger Team USA performance.
- Nielsen and Adobe Analytics found NBC averaged 24 million viewers through Friday, a 94% increase over the Beijing 2022 Games in Milan's prime coverage.
- NBC expanded streaming after launching Peacock in 2020 and had streamed all Olympic sports since 2012, while shifting to live multi-platform distribution and reimagining primetime to follow athletes off-venue.
- Streaming platforms delivered event peaks such as 14.8 billion minutes streamed through Friday, more than doubling prior Winter Games' 6.9 billion, while Thursday's U.S. women’s hockey and Alysa Liu’s gold averaged 26.7 million viewers.
- Many wondered four years ago if NBC’s $7.75 billion rights deal was a bad business decision, but concerns have quieted with strong ratings; full numbers are expected Monday.
- With rights through 2036, NBC plans wall-to-wall coverage for Los Angeles 2028 and will return to the Paris-Milan formula for 2030 Winter Games.
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Blockbuster ratings start to vindicate NBC's $7.75 billion bet on the Olympics
Many wondered four years ago if NBC’s 2014 decision to secure U.S. media rights to the Olympics through 2032 for $7.75 billion was a bad business deal. With NBC having its most-watched Winter Games in 12 years, those concerns appear to have quieted. According to Nielsen and Adobe Analytics, NBC averaged 24 million viewers across its prime afternoon coverage (2-5 p.m. EST) and Primetime in Milan (8-11 p.m. EST and PST) through Friday. That is a 9…
·New York, United States
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Associated Press News+6 Reposted by 6 other sources
NBC’s big Olympics bet looks smarter as Milan audience up 94% from Beijing
NBC’s Olympics bet looks strong again as viewers pour back in for the Milan Winter Games. NBC was averaging about 24 million viewers across afternoon and primetime coverage through Friday.
·United States
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Total News Sources12
Leaning Left6Leaning Right1Center5Last UpdatedBias Distribution50% Left
Bias Distribution
- 50% of the sources lean Left
50% Left
L 50%
C 42%
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