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NBC Sports hires former Hawks exec Grant Liffmann for NBA coverage

Summary by Awful Announcing
NBC Sports has its own Bobby Marks. As the network prepares to return to NBA coverage for the first time since 2001-02, it’s been busy assembling a star-studded broadcast lineup. Alongside familiar play-by-play voices like Mike Tirico and Noah Eagle, and analysts including Jamal Crawford, Reggie Miller, Grant Hill, Carmelo Anthony, and Vince Carter, plus studio host Maria Taylor and special contributor Michael Jordan, NBC is now bringing on a fr…
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Front Office Sports broke the news in on Monday, July 14, 2025.
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