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NBA says viewership of regular-season games was up 86% over last season
The league said 170 million U.S. viewers watched games, its best regular-season audience in 24 years.
- On Wednesday, The NBA announced that 170 million people in the United States watched games across four primary broadcast platforms this year, representing an 86% increase over last season and the league's highest viewership in 24 years.
- Valued at over $76 billion, the new 11-year media rights deal signed in 2024 commenced at the start of this season, introducing the current four-platform broadcast structure across ABC, ESPN, Amazon Prime Video, NBC, Peacock, and NBA TV.
- Additional viewership highlights include 57 telecasts reaching an average of 2 million viewers, while NBA Cup group play games surged 90% from last season. Fans collectively watched more than 920 million hours of content, a 25% increase.
- Record engagement extended beyond television, with The NBA's social media channels generating 228 billion views this season, up 13% from last season. Arena attendance over the past three seasons surpassed any comparable period in league history.
- The SoFI NBA Play-In Tournament concludes on Friday before playoffs begin on Saturday. The league has scheduled the 2026 NBA Draft Lottery for May 10.
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The IndependentReposted by 
The Independent (US)
The Independent (US)NBA viewing figures soar as new TV deals deliver major success
The NBA has released the television viewing figures for the regular season
·London, United Kingdom
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More matches, more visibility and finally more fans of NBA in front of the screen to follow the regular season. As the play-in started, the audience figures to... Read more »
Coverage Details
Total News Sources25
Leaning Left11Leaning Right0Center4Last UpdatedBias Distribution73% Left
Bias Distribution
- 73% of the sources lean Left
73% Left
L 73%
C 27%
Factuality
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