US EditionNBA Viewership Booming Under New Broadcasters NBC And Prime Video
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NBA Viewership Booming Under New Broadcasters NBC And Prime Video
nba on nbc About a month into the 2025 season and the NBA is seeing promising returns on its new broadcast deals, as viewership is up 30% compared to last season. This year is the first that the NBA is being broadcast on NBC, Prime Video and ESPN under its new media rights deal. According to reports, NBA regular season games are currently averaging 1.91 million viewers per contest through the first month of the season, which is a 30% increase on…
New TV Deal Pays Off: NBA Ratings Soar on NBC and Prime Video
The NBA’s bold new media era is off to a sizzling start. Roughly one month into the 2025 season, the league is already seeing dramatic gains from its revamped broadcast partnerships, with viewership soaring to levels the NBA hasn’t reached in nearly a decade. Thanks to the addition of NBC and Amazon Prime Video—alongside longtime partner ESPN—the league’s first month of coverage under its new media rights deal has exceeded expectations across th…
The NBA can saber champagne: to launch its new $76 billion TV contract, the league signs its best comeback in terms of audience in fifteen years.... Read more »
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